USE CASE · CLIENT REPORTING

AI visibility reporting for agency clients

Updated June 2026 · SwiftAppLab · By the team behind Spotlit

"What did we actually do for your AI visibility this month?" is the question that decides whether a GEO retainer renews. Spotlit gives you the answer as a chart. Each client gets a 0-100 visibility score, a share-of-voice figure against named competitors, the exact source domains ChatGPT cites, and a trend line from the day you started. Drop those into the monthly deck and the work sells itself — the score went up, here's the listicle placement that moved it, here's what's next. It's the deliverable that makes a fuzzy service line concrete enough to bill.

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Per clientscore + trend

Exportablefor any deck

10-25brands per account

$199/moAgency plan

Why Spotlit for client reporting

One number every client understands

The 0-100 visibility score and the share-of-voice percentage need no explanation in a QBR. The client sees their number, sees it relative to competitors, and sees the line moving. No teaching them what a GEO audit is — just 'here's where you stood, here's where you stand now.'

The source list is the next sprint

Each report includes the domains ChatGPT cites for the client's category — the 'best X' roundups and review sites the model trusts. That doubles as your scope for next month: 'these are the placements we'll go earn.' The report justifies the past month and pre-sells the next one.

Built for a roster, not one brand

Agency ($199) holds 10 client brands; Agency Plus ($299) holds 25 — one login, each with its own score, sources, and history. Pause a brand when a retainer ends and free the seat. The data exports cleanly into whatever deck or dashboard template you already hand clients.

Sample prompts Spotlit runs for client reporting

How do I report AI search visibility to a client?
Show ChatGPT visibility trend for a client brand
Export a client's AI visibility score and sources
Prove our GEO work improved ChatGPT rankings
Per-client share of voice in ChatGPT

ROI math

A defensible monthly report is what keeps a $2,000-$8,000 GEO retainer from getting cut. Spotlit at $199/mo for ten clients is the cheapest line on the engagement and the one that makes the rest of it provable — score up, sources earned, trajectory clear.

Spotlit produces the data; it doesn't write the content or run the outreach for the client — that stays your billable work. And it's ChatGPT-only by design, so the report is clean and focused rather than a sprawling multi-engine dump nobody reads.

Frequently asked questions

Is the reporting white-labeled?

Spotlit focuses on producing exportable data — score, share of voice, cited sources, and trend — that drops into your own branded deck or dashboard template, rather than a locked branded portal. Most agencies already have a client-reporting format; Spotlit feeds it the AI-search numbers.

How many clients can one account cover?

Agency ($199/mo) covers 10 brands; Agency Plus ($299/mo) covers 25. Each is tracked independently with its own score and history. See the for-agencies page for the full multi-client workflow.

How current is the data in the report?

On Agency tiers, brands can be tracked daily, so your monthly report reflects very recent answers. You can also re-check any brand on demand right before a QBR so the numbers are fresh.

Does it cover engines beyond ChatGPT?

No — the report is ChatGPT-specific. That keeps it focused and affordable. If a client mandate requires Gemini and Perplexity coverage, you'd pair Spotlit with a broader multi-engine tool.

Can I show before/after for the work we did?

Yes — the trend line from the engagement start date is the before/after. See the measure-geo-roi use case for how teams frame the lift in client terms.

Try a free ChatGPT check

Add your first client brand and generate a score, share-of-voice figure, source list, and trend you can paste straight into the monthly deck — in under 60 seconds.

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