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AGENCIES · CHATGPT SEO

ChatGPT SEO for agencies

Updated June 2026 · SwiftAppLab · By the team behind Spotlit

Your clients are starting to ask the same question: "When someone asks ChatGPT for the best company in our category, do we show up?" Right now most agencies answer with a shrug. Spotlit turns that into a number you can put on a slide. Track every client brand from one dashboard, score how often ChatGPT names them, see the exact source domains the model cites, and show the score climbing after your GEO and content work lands. The Agency plan covers 10 brands at $199/mo; Agency Plus covers 25 at $299 — built so one login holds your whole roster.

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10 brandson Agency · $199/mo
25 brandson Agency Plus · $299/mo
Dailyauto-checks on Agency tiers
1 loginfor the whole roster

Why Spotlit for agencies

Every client in one dashboard

Add each client's domain once and Spotlit generates a category-specific prompt set per brand, runs them through ChatGPT with web search on, and scores each 0-100. No spreadsheet juggling — you see all ten (or twenty-five) brands and their week-over-week trajectory side by side. Pause a brand when a retainer ends; the seat opens back up.

A score and a source list you can hand a client

Each client gets a visibility score plus the actual domains ChatGPT cites about their category — the 'best X' listicles, review sites, and reference pages the model already trusts. That source list IS your GEO to-do list: it tells you which directories and roundups to get the client added to. You bring the report; the report writes the next sprint.

Proof your work moved the needle

GEO work is hard to prove. Spotlit's daily tracking on Agency tiers gives you a clean before/after: the score on the day you started, the score after the content shipped and the citations landed. That trend line is what renews retainers — see the measure-geo-roi and client-reporting use cases for how teams package it.

Sample prompts Spotlit runs for agencies

  • What's the best [client category] company?
  • Which agency does ChatGPT recommend for [service]?
  • Best [client product] for [use case]
  • Top-rated [client category] brands in 2026
  • Who are the leading companies in [client industry]?
  • Best [client category] for small businesses
  • Most recommended [client product] under [price]
  • Which [category] brand has the best reputation?
  • Compare the top [client category] providers
  • What do experts say is the best [client category]?

ROI math

Agencies bill GEO and AI-search retainers at $1,500-$8,000/mo. Spotlit at $199 is a rounding error on a single client engagement — and it's the deliverable that makes the retainer defensible, because it turns 'we're working on your AI visibility' into a chart that goes up.

Spotlit is ChatGPT-only and focused by design. It is not a multi-engine suite and not a content shop — you (or your team) do the content and outreach; Spotlit measures whether it worked and points at the next fix. If you want a broad multi-engine platform, that's a different tool; if you want a fast, affordable scoreboard your clients understand, this is it.

Frequently asked questions

How many client brands can I track on one account?
Agency ($199/mo) covers 10 brands; Agency Plus ($299/mo) covers 25. Each brand gets its own category prompt set, score, source list, and history. Need more than 25? Reach out — we can talk about a custom seat count.
How often does Spotlit re-check each client?
On the Agency and Agency Plus tiers, daily auto-tracking is available. You can also dial any individual brand down to every-3-days or weekly from the dashboard if daily is more signal than a given client needs — the cadence control is per brand.
Is there white-label or client-facing reporting?
The score, the cited-source list, and the trend are all exportable and built to drop straight into a client deck or QBR. See the client-reporting use case for the workflow agencies use. Spotlit focuses on producing the data cleanly rather than locking it behind a branded portal.
Does Spotlit write the content or do the outreach for us?
No — and that's deliberate. Spotlit is a measurement and recommendation tool, not a content agency. It shows you which source domains ChatGPT cites so you (the agency) know exactly where to get the client added. You keep the billable work; Spotlit makes it provable.
Does it track engines other than ChatGPT?
No. Spotlit is ChatGPT-only on purpose — it's the assistant with the most consumer reach, and staying single-engine is how we keep it fast and affordable. If a client needs Gemini and Perplexity coverage too, a broader (pricier) multi-engine platform is the right call alongside it.

Try a free ChatGPT check

Add your first client domain and get their live ChatGPT recommendation set, the sources the model cites, and a 0-100 visibility score in under 60 seconds — no card for the first check.

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