Real ChatGPT responses
We query ChatGPT with web search enabled, just like your prospects do. No synthetic data, no stale snapshots.
AI Search Visibility Checker
See what ChatGPT says about your brand.
Enter your domain. In 30 seconds, get a visibility score, the exact ChatGPT responses, competitors mentioned, and which sources drive your citations.
5 real ChatGPT queries
Live web search
Shareable report
Example report — run yours free above
72 /100
Visibility score
- ✓“best AI receptionist for small business” — mentioned, #2 of 6 brands named
- —“affordable answering service for HVAC” — not mentioned; 4 competitors are
- ✓“AI phone answering service reviews” — cited via a review-site listicle
Your full report shows all 5 queries, every competitor ChatGPT names, the exact sources it cites — and what to fix to score higher.
Checking your visibility...
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Create your free account to keep this
See all 5 queries in full, get your fixes, and track your score over time. Free account — no credit card.
Free forever for one brand. No credit card. Or just email me the report.
Why Spotlit
The free tool that shows you what ChatGPT knows about your brand.
Every AI SEO product costs $300–$2,000/month. Spotlit is free for your first check, $29/mo to track daily.
Transparent scoring
Visibility score combines mentions rate, position, sentiment, and share of voice. Formula published on the How It Works page.
Competitor tracking
See which competitors ChatGPT mentions instead of you. Know exactly who you need to outrank.
Source citations
ChatGPT cites specific URLs. We surface them so you know which PR placements, Reddit threads, or reviews drive your ranking.
Daily tracking
Paid plans run automatically every day. Get alerts when your rank changes — no more wondering "am I still visible?"
No signup to start
Type your domain, see results. Most tools gate the free check behind a 3-field form. We don't.
Pricing
Start free. Track daily from $29/mo.
No contracts. Cancel anytime.
Free Account
$0
- 1 brand saved to your dashboard
- 5 live ChatGPT queries
- Re-check once a week
- Your score + how to improve it
- Shareable public report
Starter
$29/month
- 1 brand tracked
- 20 queries per run
- Daily automatic checks
- Email alerts on rank changes
- 30-day history
Pro
$79/month
- Competitor tracking
- Weekly email reports
- Slack alerts on rank changes
- Source citation history
Agency
$199/month
- White-label PDF reports
- API access
- Priority support
- Multi-brand dashboard
Want us to run your GEO strategy for you?
SwiftAppLab is an app & AI development studio. We build custom GEO tooling, optimize your content, and secure citation placements — all done for you.
See SwiftAppLab services →
Hi, I'm Nikolai — I build Spotlit.
Spotlit is deliberately simple: see what ChatGPT says about your brand, see which sources it trusts, fix the gaps. No sales calls, no $400/mo enterprise suite. If anything's confusing or you want a feature, email me — I read and answer everything myself.
hello@swiftapplab.com · Austin, TX
FAQ
Questions about AI search visibility, answered.
What is an AI search visibility check?
An AI search visibility check asks ChatGPT the buyer-intent questions your customers actually type — for example, "best AI receptionist for small business" — and measures whether your brand shows up, how it's described, and which competitors appear. Spotlit does this automatically for 5 queries and gives you a 0-100 visibility score.
How is the Spotlit visibility score calculated?
The score is a weighted composite: 40% mentions rate (how often ChatGPT names your brand), 25% average position (rank in listicle responses), 15% sentiment (is it described positively), and 20% share of voice (your mentions vs competitors). Full formula →
Is this the same as ChatGPT SEO or GEO?
Yes. Spotlit is a generative engine optimization (GEO) tool — it measures AI search visibility the same way traditional SEO tools measure Google rankings. GEO is the newer term for the practice of optimizing content so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite your brand.
How do I improve my AI search visibility?
Three things ChatGPT consistently cites: (1) structured, factual content with clear answers — FAQ schema, comparison tables, pricing pages; (2) mentions in trusted sources — Wikipedia, Reddit, industry review sites, G2, Capterra; (3) a clear, consistent brand narrative. Spotlit's paid tiers track which citations drive your rank changes so you know what PR placements work.
Do you track Perplexity, Gemini, or Google AI Overviews?
ChatGPT only for now. Perplexity support is next. ChatGPT represents the largest share of AI search traffic, so we focused there first and do it well before expanding.
How much does Spotlit cost?
The first check is free — no signup required. Paid tiers start at $29/month for daily tracking of one brand, $79/month for three brands with competitor tracking, $199/month for agencies with white-label reports, and $299/month for high-volume agencies running many client brands.